How to Deliver Compelling Email Marketing in 2019
Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email marketing efforts slipping through the cracks and getting lost in the sea of unread emails.
Follow along to see how you can deliver compelling email marketing in 2019. In a 6-minute read we’ll elaborate on:
- Understand your customer and their interests
- Understand copywriting best practices
- Segment your email list
- Optimize your emails for mobile
- Marketing automation
Thank you,
Mark Patton, PE